How to Sell on Meesho Without GST: The Enrolment ID, Its Rules, and When to Get a GSTIN

Both pages sit on supplier.meesho.com: the saree selling page with the old line, and the "don't have GST" page with the new one. This post is the GST chapter of our longer guide on how to sell sarees on Meesho, which covers the account, fees, photos and first orders.

यह गाइड हिंदी में पढ़ें

Everything below comes from Meesho's own pages and the government notifications, read on 22 October 2026 and linked where used. It explains the published rules, not your own tax position; where the rules leave room for judgement, ask a CA.

What an Enrolment ID is, and where it comes from

Normally anyone who sells goods through an e-commerce site must register for GST, however small they are. In 2023 the government carved out an exception. Notification 34/2023-Central Tax, in force from 1 October 2023, lets a small seller supply through e-commerce platforms without registering, as long as they sell in one state only, make no inter-state supply and have a PAN. Instead of a GSTIN, such a seller gets an enrolment number from the GST portal. Meesho calls it an Enrolment ID or UIN; the portal calls it an Enrolment ID; it is the same thing.

A companion notification, 37/2023-Central Tax, sets the platform's side of the deal. Meesho may not let an unregistered seller sell without an enrolment number, may not let them sell across state lines, and does not collect GST TCS (the small tax a platform holds back from registered sellers) on their sales. Meesho reports those sales itself, and you have no GST returns to file.

How to get an Enrolment ID on the GST portal

It is free, and you need only your PAN and the details on it. Meesho's own "apply here" link goes straight to the right page. The first three steps below are as the portal showed them on 22 October 2026; the later ones follow GSTN's advisory of October 2023, which we read as reproduced on a tax site rather than on the portal itself, so expect small differences on screen.

1. Go to gst.gov.in and open Services → User Services → Generate User ID for Unregistered Applicant. The direct address is reg.gst.gov.in/registration/generateuid.
2. A warning pops up saying the facility is only for people who are not registered or not liable to register, and that the ID is for things like refunds, advance rulings or supplying through e-commerce operators. Click Yes.
3. Under "Are you applying to enroll as a supplier through E-Commerce Operators?", tick To Apply as a Supplier to e-Commerce Operators and click Proceed.
4. Fill in the form: your PAN and the name exactly as it appears on the PAN, your email and mobile number, and the state you will sell from. Meesho treats the state you pick here as your registered state, so choose the one your pickup address is in.
5. The portal validates your PAN and issues the enrolment number.
6. Register on supplier.meesho.com and enter the enrolment number where Meesho asks for a GSTIN, with your bank account and pickup address.

The rules that come with it

The Enrolment ID comes with conditions, from the two notifications and Meesho's pages.

The own-state rule is the one that bites. A seller in Surat with an Enrolment ID can reach buyers in Gujarat and nobody else, and the rest of the country is many times larger than any one state. The Ads rule matters less at the start, but it does close the one paid lever Meesho offers for pushing a new catalog, leaving speed and price, such as Meesho's Next Day Dispatch programme, as the ways to get noticed.

The turnover ceiling: ₹40 lakh or ₹20 lakh?

Here Meesho and the notification part ways. Meesho's page says that if your total annual net sales, on Meesho and elsewhere, cross ₹40 lakh (₹20 lakh in the north-eastern states), it will restrict further sales until you get a GSTIN. Notification 34/2023 does not name a figure. It ties the limit to the general registration threshold in section 22(1) of the CGST Act, which on a plain reading is ₹20 lakh, or ₹10 lakh in the special-category states.

The ₹40 lakh figure matches a separate, higher limit for businesses that sell only goods (Notification 10/2019), but that higher limit does not cover sellers who have to register because they sell online, which is exactly the group this exemption is for. Meesho enforcing ₹40 lakh on its platform does not change what the law asks of you. The safe course is to treat ₹20 lakh as your line, count every sale towards it (offline and WhatsApp sales included, as Meesho's own wording does), and get a CA's view well before you reach it.

The middle road: a composition GSTIN

Meesho also accepts sellers with a composition GSTIN, again since 1 October 2023 (Notification 36/2023). Composition is a full GST registration with a simpler tax: a trader pays 1% of turnover in the state, issues a bill of supply instead of a tax invoice, cannot charge GST to the buyer, and cannot claim credit for GST paid on purchases, according to the GST Council's FAQ for traders (from 2017; its turnover limits and its bar on selling through e-commerce platforms have since changed). On Meesho, composition sellers are held to their own state just like Enrolment ID sellers, but the ceiling is much higher: ₹1.5 crore by Meesho's figure (₹75 lakh in the north-east). Meesho does collect the 0.5% TCS from composition sellers, which counts towards the tax they pay.

Enrolment ID, regular GSTIN or composition: a saree seller's comparison

What GST really costs on a saree

Many sellers stay on an Enrolment ID because "GST will eat the margin". For sarees the fear is bigger than the bill. Under the rates in force since 22 September 2025, a saree is classed as fabric and taxed at 5% whatever its price; the 18% rate that hits apparel above ₹2,500 a piece does not apply. And a registered seller pays that 5% only on the value they add, because the GST on the wholesaler's bill and on Meesho's shipping comes back as credit.

Here is one saree worked through all three routes. Every input is an assumption: the buyer pays ₹600, the wholesaler charges ₹350 before GST, and Meesho's shipping for this weight and zone is ₹70 before its 18% GST. The table shows what is left from one delivered sale after the saree, shipping and GST, in two cases: the wholesaler gives you a proper GST bill, or sells without one.

When the wholesaler bills you with GST, the Enrolment ID and the regular GSTIN land within a few rupees of each other, because the Enrolment ID seller pays ₹18 of GST on the bill and ₹13 on shipping and can claim none of it back. On these numbers the registered seller's credits slightly exceed the ₹29 of GST in the price, leaving about ₹2 of credit to carry forward; credit only helps when there is GST to set it against, and a CA should look at how it builds up in your case. Without a GST bill the Enrolment ID keeps about ₹16 more per saree: the GST inside the price, less the credit on shipping. Composition trails the Enrolment ID on both lines, because it pays 1% on the whole price and recovers nothing, and it beats the regular GSTIN only when there are no GST bills to claim. The 0.5% TCS and the 0.1% income-tax TDS are left out, since the TCS counts towards GST owed and the TDS is the same on every route.

The real difference between the routes is not those rupees. It is that the regular GSTIN can sell to the whole country and the other two cannot. If you are working out the full price of a saree, including returns, the pricing section of the Meesho saree selling guide builds it up step by step.

When to switch to a GSTIN

An Enrolment ID is a good way to find out whether your sarees sell at all without paying anyone to file returns. I would start planning the move to a regular GSTIN when any one of these becomes true:

• Your sarees sell in your own state and you want the buyers outside it, which for a seller in any one state is most of the country.
• You want to run Meesho Ads, or sell on a platform or channel that needs a GSTIN.
• Your total sales, Meesho and everything else together, are heading towards ₹20 lakh a year, the stricter reading of the ceiling.
• You have started shipping WhatsApp or Instagram orders to other states, which the Enrolment ID conditions do not allow.
• Your wholesalers give GST bills, so a registration would cost you little extra per saree, as the example above shows.

Moving across starts with a GSTIN application on the same portal; ask Meesho supplier support how they move an existing account and its catalogs onto the new number before you apply. A CA can do the application and tell you whether composition or a regular registration suits your mix of sales. Once you are selling to the whole country, your photos start working harder too, since a buyer in Chennai cannot drop by the shop; our Meesho image guidelines cover what Meesho asks for.

What may change: rule 14B

At its 57th meeting on 8 October 2026, the GST Council recommended a simpler registration for small e-commerce sellers under a new rule 14B. According to the FAQs GSTN published on the GST portal, it would let a seller who already has a regular GSTIN in their home state register in another state by declaring an e-commerce operator's warehouse there as their place of business, with the operator's consent, provided their tax on sales to registered buyers stays within ₹2.5 lakh a month. It does not help Enrolment ID sellers: the scheme needs a regular home-state GSTIN to begin with. As of 22 October 2026 the GST portal's news page shows the recommendation and its FAQs but no notification bringing rule 14B into force, so for now it is a proposal.

Frequently asked questions